Invent Your Future Enterprises

A professional development company specializing in the retention,
development and acceleration of women leaders.

Business Simulation Challenge

Overview
Just as pilots learn to fly using flight simulators, the Business Simulation
Challenge lets business people simulate real-life business decisions in a fun,
realistic and safe environment. Teams compete against each other, taking control
of an under-performing company in an emerging market. Decisions are similar to
those encountered in real life, including pricing, salaries, research & development,
staffing levels, customer service, promotion, quality and training.

Teams Are Created:
Four to six members per team; up to six teams. Teams can be from the same
company or from multiple companies.

# of Variables:
Teams make decisions on over 20 different variables during each trading period
(years). The game continues for up to six trading periods.

Who Can Participate:
Individuals from any company area (customer service, marketing, R&D, engineering,
finance, etc.)

How Do You Play?
There are several options, including a two or three-day on-site workshop, an online
version and a combined on-site/online event. Shorter programs lasting half day or two
hours, with fewer decisions and trading periods, are also available.

During the game, teams must:

Weigh the concerns of many different interest groups – customers, staff,
suppliers and shareholders
Take into account the short, medium and long-term consequences of their
decisions
Balance the influence and control of finance, operations, human resources
and marketing
Decide where to focus their attention: product development, quality, staff
morale, customer service, training, promotion, recruitment, salaries, pricing
Learn to take risks and work well with the other members of their team

The outcome of the Challenge is determined by how well a team’s chosen
strategy reflects the original objectives and how well it is implemented. Teams
must establish clear priorities, identify specific areas where there is a need for
change, recognize the consequences of these changes and achieve the desired
outcome before their competitors.

For more information, contact Ruth Stergiou.

"As a organizational consultant and
executive coach with a PhD in
organizational behavior, I am always
looking for tools that can both bring
teams together in a learning
environment and help team members
see their own behavior in a new and
constructive light. Facilitating the
business simulation game, I was able
to stand back and observe what
was happening with different groups
who were participating in the
challenge. Just watching the
individual’s body language and the
degree of interaction among the
team members gave me a lot of
insight about each team. I found the
business simulation to be a very
useful tool to quickly surface those
behaviors which may be creating
challenges for individuals, alone, as
well as in their team interactions.

- Francine Gordon,

Executive Coach

"Participating in the business
simulation challenge was the highlight
of the Entrepreneurial Mindset
Conference."

Pamela Fondacabe,

Wells Fargo

DOWNLOAD THE BUSINESS
SIMULATION CHALLENGE BROCHURE

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